About Us

Founder and CEO Dayna Fraser immigrated to Brooklyn, NY in 2010 from Ontario, Canada. 

Growing up she wasn’t able to use most beauty and cleaning products that were sold in Canadian retail stores. She often chose homemade recipes that were passed down from her parents Caribbean / Scottish heritage.

She remembers many summers spent eating fresh fruits and vegetables from her parents yard, and the sweet smell of honeysuckle vines that grew up the backside of her home. She has always been nutured by the comfort, healing and pure magic that resides in nature. 

Dayna’s passion is traveling.  Preferably, immersing herself in other cultures and environments, while learning from the locals and Indigenous about the plant medicines, spiritual practices, handmade goods and the sacred wisdom each carry. 

One of her favorite things to do when in a new destination is to visit local markets. She believes that’s where you find the best food, handmade goods and authentic expression of the people. Dayna plans to share some of the gems she finds along the way via small batch collections. 

Her mission is to create natural products by sourcing the purest ingredients, and makes effort to source both product elements and curated goods from other small businesses that she has the pleasure of meeting along her journey.